The Networked Non-Profit by Beth Kanter and Allison Fine
Book Review – by Pamela Bosworth
In the book The Networked Nonprofit, Beth Kanter and Allison Fine explore the impact of social media and social networking in non-profit organizations.
Social media will not fade away. It will continue to grow and become even more ingrained in how we live and work. As the use of social media has grown, leaders’ skepticism has shifted from resistance to concern that they are being left behind. The question for organizational leaders is no longer whether to embrace social media, but how to do it effectively.
This book explores the myths that have prevented some nonprofit leaders from engaging in social media. Sharing examples from other nonprofit organizations, the authors provide insight into what it takes to become networked and what is achieved as a result of becoming a networked non-profit.
A few of my favorite statements from this book:
“Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out.”
“Networked Nonprofits don’t work harder or longer than other organizations, they work differently.”
“We want to caution readers that knowing how to use social media well is not just about knowing which button to push. Technological wizardry shouldn’t overshadow the truly revolutionary power of social media, which is its ability to connect people to one another and help build strong, resilient, trusting relationships.”
Summary: This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves.
Publisher: John Wiley & Sons, Inc.